GTA 6 Covers the Park Inn: Rockstar Plasters Alexanderplatz with Giant Advert

Passers-by at Berlin's Alexanderplatz cannot miss it: Rockstar Games has attached a giant advertising motif for Grand Theft Auto VI to the facade of the Park Inn hotel, covering it window by window. The game, set in a fictional US state called Leonida with a Miami-inspired Vice City and centred on protagonists Lucia and Jason, is due for release on November 19 for PlayStation 5 and Xbox Series X/S. Alexanderplatz ranks among the most visited destinations in the German capital, making the Park Inn's tall, prominent facade a prime advertising location. The hotel declined to disclose the cost of the installation to Berliner Zeitung. The global marketing campaign for GTA 6 represents a huge investment: US municipal politician René Garcia estimated the total advertising budget at a minimum of 150 million US dollars, though Rockstar has not confirmed the figure. Similar large-format installations have appeared in New York, Paris, Cologne and Munich, as well as on the roof of a Miami sports arena, reportedly costing around 975,000 dollars. The campaign follows enormous anticipation for the title: predecessor GTA 5, released in September 2013, went on to sell more than 200 million copies worldwide, making it one of the best-selling video games of all time.