EU proposal would ban loot boxes aimed at children and tighten influencer ads

The European Commission has proposed a Digital Fairness Act that would tighten rules on influencer advertising disclosure, ban loot boxes in video games aimed at children and address deceptive retail tactics, according to coverage in a roundup dated 12 November 2026 that cites Norwegian outlet Kampanje. The proposal is not yet law: EU member states and the European Parliament must still approve it. Loot boxes are in-game purchases with randomised rewards.