Kim Kardashian's SKIMS advent calendar draws mockery online, brand apologises
Written by AI from creativebloq.com's report. Not checked by a person.
A TikTok unboxing of the $148 SKIMS Accessories Advent Calendar has drawn tens of millions of views, and SKIMS has emailed buyers to apologise. Creative Bloq's writer calls the product overpriced and underwhelming.
Kim Kardashian's SKIMS Accessories Advent Calendar is being widely mocked online. It costs $148 (£158) and holds twelve items, including hair ties, scrunchies, bobby pins, keychains, a squishy toy and a "bra elastic headband". The final compartment contains a furry compact mirror keychain.
A viral TikTok unboxing has attracted tens of millions of views, according to Creative Bloq. The creator becomes visibly more exasperated as each compartment reveals another everyday object. Creative Bloq says the internet is having a field day.
The article's author, Design Editor Daniel John, gives his own opinion. He says the packaging is attractive, with pretty illustrations and a bold red SKIMS wordmark. He also calls the product overpriced, overhyped and underwhelming, and describes it as a fitting metaphor for 2026.
In response, SKIMS emailed customers who bought the calendar. The email said the company understood that the product did not meet customers' expectations, that it was truly sorry, and that it had fallen short this time.
Creative Bloq notes that this is not the first time a celebrity brand has faced criticism over an advent calendar. In 2017, the vlogger Zoella faced backlash for a twelve-door calendar filled with similar items. It cost $60.
