UK's Biggest Harry Potter Store Opens on Oxford Street

The UK's first official Harry Potter flagship store has opened in central London, marking the 25th anniversary of the film adaptation of Harry Potter and the Philosopher's Stone. Owned by Warner Bros., the 21,000 sq ft shop at 134–140 Oxford Street is the UK's biggest Harry Potter store and spreads across two floors designed to evoke Diagon Alley. Visitors can pose with a full-sized Knight Bus, while a Ukrainian Ironbelly dragon towers over a Gringotts-themed area. The store's own Leaky Cauldron serves frozen, hot and regular Butterbeer, Butterbeer ice cream and a range of Butterbeer-inspired treats. London-exclusive merchandise includes a Diagon Alley wand, artworks inspired by the store's décor and a Butterbeer label collection. The new flagship joins official Harry Potter stores already operating in New York, Chicago and Tokyo.