Uber Eats Runs a 'Morsel Marathon' Through East London with 26 Food Checkpoints

On Sunday 1 November 2026, Uber Eats staged its inaugural Morsel Marathon across east London, a 11.5 km running event designed by Charlie Dark, founder of the celebrated Run Dem Crew running collective. Instead of water stations and energy gels, the course featured 26 food checkpoints — approximately one every 400 metres — where participants sampled dishes from independent restaurants and chains along the route. Independent venues taking part included Tofu Vegan, Beigel Bake, Bleecker Burger, and Roti King, while chains such as Wagamama, Rosa's Thai, Joe and the Juice, and Ole and Steen also provided samples ranging from mini pizzas and gyoza to chicken bites and pastries. Hundreds of London running-club members signed up for the event, which organisers described as a 'moving tasting menu.' The Morsel Marathon was positioned as a first-of-its-kind event in London, blending the running club culture that has boomed in the city in recent years with the food and restaurant scene, creating a social alternative to traditional race formats.