Fourteen Berlin Municipal Companies Launch Campaign for More Respect Towards Workers

Fourteen Berlin municipal companies have launched the joint campaign "Mehr Respekt. Mehr Wert für Berlin" (More Respect. More Value for Berlin), with the large-format poster motifs set to be unveiled next Tuesday in the presence of Governing Mayor Kai Wegner (CDU). The campaign responds to increasing cases of disrespectful behaviour and violent incidents directed at employees who work in public-facing roles across the city. The participating organisations include Vivantes (hospital group), BSR (city sanitation), the Bäder-Betriebe (public pools), housing associations Degewo, Howoge and WBM, Messe Berlin, Stromnetz Berlin, and Behala (port and warehouse company). The posters are intended as a visible sign of appreciation for public-sector employees operating in public spaces. The initiative brings together a broad range of publicly owned Berlin enterprises to send a collective message about the value of their staff.