Movember Carves a 180-Metre Moustache Into the Australian Outback and Asks the International Space Station to Photograph It

On 2 November 2026, men's health charity Movember unveiled its boldest campaign stunt yet: a 180-metre moustache shape scraped into the red earth of Mt Gipps Station airstrip near Broken Hill, in outback New South Wales, Australia. Dubbed the 'Big Red Mo,' the installation was designed to be photographed from space, and Movember publicly called on Australians to tag the International Space Station on Instagram and X in the hope that crew members would turn their cameras downward and capture it from orbit. The activation was attended by comedian Luke McGregor and adventurer Brendan Cullen, who presided over a theatrical 'Shavedown' ceremony at the site. Astrophysicist Matt Agnew also endorsed the campaign. The deeper message was sobering: Movember highlighted that suicide rates in regional Australia are twice as high as in metropolitan areas. The charity simultaneously pledged AU$59.5 million globally over seven years to support men's mental wellbeing, including AU$17.5 million dedicated to Indigenous communities. The stunt received warm coverage from Mumbrella and quickly spread across social media as followers tagged the ISS, shared satellite-style aerial photos, and traded jokes about whether the space crew would bother to look down.