Pokémon Is Opening Its First Permanent Store Outside Asia — in London

The Pokémon Company confirmed on Thursday 22 October 2026 that London will host the first permanent Pokémon store outside Asia, with the opening expected by 2029. The location has not yet been revealed, described only as 'still a mystery.' The store will sell exclusive merchandise and promise 'one-of-a-kind experiences for trainers of all ages.' The announcement marks a significant shift from the temporary pop-up approach that has frustrated London fans — previous events required pre-booked time slots and queues of up to four hours. The permanent London store is part of a broader global expansion, with additional permanent locations also planned worldwide. For context, the Pokémon Center concept — the brand's official retail format — has until now been confined to Japan and other Asian markets. The news generated immediate excitement among UK fans, who have previously relied on pop-ups at venues such as Westfield and Camden Market for official merchandise.