Not A Phase Emo Market Brings Over 30 Gothic Vendors to Walthamstow for Halloween

Signature Brew in Walthamstow, east London, hosted the Not A Phase Emo Market on Sunday 25 October 2026 from 1pm to 6pm, one of the capital's Halloween weekend events. The market brought together more than 30 vendors selling gothic and alternative fashion, jewellery, art and accessories, catering to London's substantial emo, goth and alternative subculture communities. The event was featured in Time Out London's guide to the best free Halloween events in London for 2026. Walthamstow has grown into a well-established hub for east London's alternative cultural scene, and Signature Brew — a venue known for combining craft beer with live music and community events — offers a fitting setting for the market's irreverent atmosphere. The 'Not A Phase' brand reclaims a phrase used to dismiss teenagers' interest in emo and gothic subcultures ('it's just a phase'), turning it into a celebratory identity. The market fell in the final days of October half-term and a week before Halloween itself.