Oxford Street Becomes Traffic-Free in First Phase of Major Transformation

Oxford Street, one of London's most famous shopping destinations, took a significant step on Monday 26 October when almost a kilometre of the street — from Orchard Street near Selfridges to Great Portland Street just east of Oxford Circus — became traffic-free. All vehicles are banned around the clock, including buses, taxis, private hire vehicles, bikes, scooters and pedicabs, though emergency services retain access at all times and delivery vehicles are permitted between midnight and 7am. Cars can still cross at a handful of junctions, including Duke Street, New Bond Street and Regent Street.

This is the first phase of a broader transformation, and the traffic-free period will partly serve as a test to gather feedback on how the street is used. For now, temporary seating, planters, raised road sections and security bollards are in place. More permanent improvements — including additional seating, planters and trees — are planned for next year, once the Christmas rush is over.

Global creative company Koto, working with the Oxford Street Development Corporation, launched a new 'For Everyone' brand identity for the street, built around the word 'for' and featuring new London Sans and London Serif typography alongside a green colour palette.

Major bus routes including the 7, 94, 98, 139 and 390 have been diverted to Wigmore Street and Henrietta Place, a few minutes' walk north. Around two-thirds of respondents to TfL's consultation backed the scheme. Mayor Sadiq Khan described the occasion as marking a 'momentous' new era for the street, and transport commissioner Andy Lord said it would create a safer space for visitors. Public reaction on opening day was overwhelmingly positive, though the London Taxi Drivers' Association raised concerns about access for older and disabled passengers.